Continuously rethinking the commerce experience

Our story

The goal of every company is growth. Yet most ecommerce platforms, which were built before the first iPhone, force brands and developers to decide between flexibility or support. Why is it that every platform is static, when businesses want to be dynamic?

We’ve spent decades jumping from platform to platform as our companies grew. In that time, we realized that like a great business, a great platform should feel alive, react to new insights, and embrace newtechnology. It was time for a change.

That’s why we started Reaction Commerce: we’re building the ecommerce platform we’ve always dreamed of—the next and last platform you’ll ever need.

Meet the team

Sara Hicks

Sara Hicks

Co-Founder, CEO

Santa, Monica, CA

Mike Murray

Mike Murray

Software Engineer

Santa, Monica, CA

Erik Kieckhafer

Erik Kieckhafer

Software Engineer

Santa Monica, CA

Ryan Morgan

Ryan Morgan

Design Director

Santa Monica, CA

Cindy Firestone

Cindy Firestone

VP, Client Operations

Santa Monica, CA

Spencer Norman

Spencer Norman

Director of Engineering

Colorado Springs, CO

Ticean Bennett

Ticean Bennett

Lead Architect

Santa Monica, CA

Mathias Meyer

Mathias Meyer

CTO

Berlin, Germany

Nat Hamilton

Nat Hamilton

Software Engineer

New Orleans, LA

Will Lopez

Will Lopez

Software Engineer

Long Beach, CA

Cassy Taylor

Cassy Taylor

Product Designer

Park City, UT

Kate Kuzemka

Kate Kuzemka

Project Manager

Denver, CO

Pete Lyons

Pete Lyons

Senior Software Engineer

Louisville, CO

Eric Dobbertin

Eric Dobbertin

Senior Software Engineer

Plymouth, WI

Grig Gheorghiu

Grig Gheorghiu

DevOps Lead

Santa Monica, CA

Ross Hadden

Ross Hadden

Senior Software Engineer

Maineville, OH

Rashid Muayyed

Rashid Muayyed

Growth Ops Lead

Santa Monica, CA

Chris Potter

Chris Potter

Software Engineer

Charleston, SC

Manuel Del Real

Manuel Del Real

QA Engineer

Guadalajara, Mexico

Jill Wohlner

Jill Wohlner

Director of People Ops

St. Louis, MO

Maria Paktiti

Maria Paktiti

Software Engineer

Athens, Greece

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Headquarters

Address
2110 Main Street, Suite 304
Santa Monica, CA 90405 USA